St Ives BayHoliday Park

Integrated digital campaign
St Ives Holiday Park
St Ives Holiday Park
£14k
sales in the first week
X4.2
return on ad spend
1.5m
impressions in 7 days

The brand

St Ives Bay is one of Cornwall’s largest independent holiday parks. In addition to its 300+ accommodation options; the site boasts views across St Ives Bay, direct beach access, an indoor pool, crazy golf, tennis courts and two bars. Welcoming thousands of sun-seeking guests from the UK and abroad each year.

The brief

St Ives Bay got in touch and challenged us to create and roll out an integrated digital strategy, using Facebook, Instagram, Google & Bing Ads to compliment their already highly effective SEO and email marketing tactics. The ultimate goal: to drive bookings and occupancy for the 2020 peak and shoulder periods.

The result

Launching in line with the 2019 Boxing Day sales, St Ives Bay’s campaign started with a real bang and continues to return staggering bottom-line building results.

Within the first week the business was 3% up overall; with Target’s campaign generating £14,000 in sales at a X4.4 ROAS. 3 months down the track and we’re now running at a whopping X5.2 ROAS as the business continues to thrive with search and social ads that momentarily transport users from their screens to the golden sands and blue waters of St Ives.

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