the client

Founded in Colorado USA, FlapJacked is a range of delicious protein-packed and fibre-rich pancakes, milkshakes, muffins and waffles. Since its inception in 2013, the brand has boomed in The States with over 10,000 stores now stocking its products.

the brief

Target was tasked with driving online sales and increasing brand awareness amongst the health and fitness community using social media, ahead of the brand’s products hitting UK shelves later in the year.

the result

We collaborated with FlapJacked’s UK distribution team to roll-out a social strategy that would leave gym-goers, crossfitters and weight-watchers drooling.

We identified and reached out to high profile bloggers and influencers in the fitness community, who became brand ambassadors helping to raise FlapJack’s profile. We adopted the lingo, and created scroll-stopping content that highlighted calorie, macro and nutrient comparisons between FlapJacked and then market leading competitors – areas where FlapJacked was dominant.

By the end of our partnership, we had helped increase FlapJacked’s online sales by more than 20% and grew the brand’s Instagram channel from 0 to 14,000+ followers in just 3 months; increasing its UK market share and leaving them with a bigger slice of the pie… or protein pancake, as it were.