Integrated digital campaign
new instagram followers in 3 months
engagement in 3 months
Increase in online product

The brand

Founded in Colorado USA, FlapJacked is a range of delicious protein-packed and fibre-rich pancakes, milkshakes, muffins and waffles. Since its inception in 2013, the brand has boomed in The States with over 10,000 stores now stocking its products.

The brief

Target was tasked with driving online sales and increasing brand awareness amongst the health and fitness community using social media, ahead of the brand’s products hitting UK shelves later in the year.

The result

We collaborated with FlapJacked’s UK distribution team to roll-out a social strategy that would leave gym-goers, cross fitters and weight watchers drooling.

We identified and reached out to high profile bloggers and influencers in the fitness community, who became brand ambassadors helping to raise FlapJacked’s profile.

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