City of Bristol College
Increasing course applications with Google, Instagram & Tiktok during and beyond Covid-19.
City of Bristol College is one of the South West’s largest further and higher education colleges. With five campuses throughout the city, the college offers full and part-time study opportunities from entry to degree level.
City of Bristol College came to us with a unique challenge: how do you engage and enrol prospective students for the academic year ahead, during a global pandemic? Moreover, how do you do it without visiting the campus or meeting a lecturer, and how do you do it at scale?
The team stayed up late on a school night to study what truly motivates students to commit to further education before rolling out an integrated digital campaign that championed TikTok, Facebook, Instagram & Google Ads.
The campaign drove more than 2 million impressions, 17,400 new website users and saw 909 students enrolled and beginning to develop their life’s passion at City of Bristol College.