In this article, we dissect the latest campaign, visit the ghost of John Lewis ads past and explore the commercial impact of such campaigns.

Google Ads scripts provides a solution to programmatically control your brand’s Google Ads data by entering relatively simple JavaScript code in your account. 

The winners are due to be announced at the awards ceremony hosted by Rob Beckett on 16 November at the Park Plaza Hotel, Westminster. 

Founder & MD, Josh Fletcher, gives his thoughts on the two technologies that he believes have the ability transform digital strategies and drive bottom line growth for brands in during and after pandemic era. 

When it comes to the Facebook News Feed algorithm, there are many theories and myths. Most people understand that there’s an algorithm at work, and many know some of the factors that inform that algorithm (whether you like a post or engage with it, etc.). But there’s still quite a lot that’s misunderstood. 

Social Media Exec, Jack Paull, looks ahead to six trends that he believes will shape social as we kick-start 2021.

Elbow Grease, one of the UK’s fastest growing cleaning brands has appointed Target to help the brand sparkle on social as its lead agency.   The Target team will be tasked with spearheading Elbow Grease’s creative work, focusing on digital, design and social. Elbow Grease is a brand going through a period of exponential growth, […]

Target continues its growth by appointing three new creatives, as the agency makes strides towards its goal of becoming one of the UK’s biggest agencies.

South West Skills Academy’s Facebook & Instagram campaigns returned a whopping £17 for every £1 of ad spend in July 2019, a colossal X17 return on ad spend.